With such a bewildering array of marketing options — digital and otherwise — we like to focus blog posts on actionable intel. Whether it’s a staff-written how-to or a link to somebody else’s smart idea, it’s news you can use in upping your marketing communications game.

September 6, 2017

The Myths of Content Marketing

Many people think they know everything about content marketing, but there are many marketing myths out there. Read our latest blog to separate fact from fiction!

Content marketing is a big topic nowadays, so it’s only natural that there are things people consider common knowledge that turn out to be myths! Whenever a new industry grows rapidly over a short period of time, there are bound to be a few misconceptions. Knowing how to find what really matters in this digital era is very important, but how can we tell the facts from the fiction? Our latest blog discusses some of the content marketing myths to look out for!

Have a Blog That’s Separate from Your Website

While it may seem like a minor issue, having your company’s blogs on another website is absolutely the worst decision you could make in regards to content. Supplying a constant stream of blogs from YOUR website boosts your SEO, which allows your company to climb up the Google search rankings. Taking away this easy SEO booster will cause more time and money to be spent on improving an avoidable issue.

Blogs Are No Longer Relevant

Many believe that blogs have gone the way of the dinosaur, but in reality, social media has boosted the power of blogs to a new height. Think of all the shared articles and stories you see on Facebook and Twitter. Many of those are blogs, and they can be shared by hundreds of thousands of people! Social media compliments blogs to the perfect degree, making them more relevant than ever.

People Don’t Take the Time to Read Anymore

A popular myth of today is that people aren’t reading like they used to, which would make blogs much less relevant. This couldn’t be further from the truth. People are still reading, but the devices they use have changed. In fact, more information than ever is being showed to millions around the world. When someone has a question, you want to be the one with the answer.

Let BakerWoodward Improve Your Content!

We’ve been in the marketing business since 1985. A lot has changed in the world - and in marketing - since then, but we have remained a proven partner for our clients. Learn more about our diverse range of services and expertise, and contact us today to find the best plan for your company!