Opt-In Email Marketing

Our opt-in email service works to communicate with your audience via email through newsletters, blasts, drip campaigns, and other targeted methods to share news and promotions and generate word-of-mouth referrals.

Email is one of the best and most direct ways to reach a customer - but it works best if they choose to hear from you. Customers who “opt-in” to receiving your emails are far more likely to actually be interested in what you do, which means they’re more likely to become a paying customer.

Newsletters, blasts, drip campaigns, and other targeted email methods can be used to share news and promotions with people who are genuinely looking for the product or service that your business offers -- and they’ll stay engaged with your company on a deeper level than they would otherwise.

What Should You Include in Your Emails?

Some types of content provide a better ROI than others. Consider these themes for your customer emails:

  • Educational topics
  • Newsletters
  • Lead Nurturing
  • Happy Birthday or Happy Holiday
  • E-commerce (order status, shopping cart still full, etc.)

Because email campaigns tend to be very successful (especially when the customer wants to get your emails), they are an essential part of your overall digital marketing strategy.

Ready to learn more about opt-in email marketing? Contact BakerWoodward today!