Blog development and management incorporates the power of content marketing in the form of blogs to inform and entertain your audience.
Content marketing is essential in today’s world, where people are sharing content constantly on social media and through email.
Blogs do more than just educate your target audience (although that’s certainly an important part of it). They build trust, they associate your business’s name with your service or product, and they provide fresh content on your website that tells search engines you’re a legitimate, active business.
Content marketing can include a lot of different things, including:
The point is that by updating your website often with fresh content – such as a blog – you become more visible to search engines, thereby improving your search ranking and building trust with the people that may eventually become your customers.
Additionally, your name becomes known as the leading expert in your field because you are posting highly informative, engaging, educational content about what you do.
Looking for someone who can help you with blogging and content marketing? Contact BakerWoodward today!