Search Engine Optimization

Search Engine Optimization (SEO) makes your website more visible by ranking higher in search results – often the number-one way customers find you online.


Most customers search online for the products and services they need, which means your website needs a great search result ranking in order to be found. Search Engine Optimization (SEO) makes your website more visible to potential customers by optimizing three key areas:

  • On-page content
  • Back-end optimization
  • Website usability and structure

The goal of SEO is to rank higher than your competition in organic (non-paid) search results so customers find you - not someone else.

What Does a Great SEO Strategy Look Like?

In order to develop an effective Search Engine Optimization strategy for your website, BakerWoodward focuses on the elements that search engines consider when analyzing and ranking websites. Some of these elements include:

  • Website loading time
  • Consistently fresh content
  • Appropriate keyword usage
  • Mobile-friendliness
  • Integration of social media
  • Site speed
  • User-friendly navigation

The Importance of a Comprehensive and Flexible Strategy

SEO is always changing, and because of that, you need an adaptable strategy that takes all of these elements (and others, if needed) into consideration so that your website ranks as high as possible in organic search results.

More than 90% of all web browsing experiences start with a search engine. Where is your company ranking?


Contact BakerWoodward today to learn more about how we can help your business create an effective, adaptable SEO strategy!