Retargeting is a powerful tool by which users who come to your website, then leave, are shown your ads all across the Internet wherever they go. The result is that they are more likely to click on the ad to come back to your website and take action.
Only 3% of people who visit your website for the first time will actually follow through on an action (buying something, filling out a form, etc.), which means you need a way to attract that 97% back to your website later.
Retargeting can be a powerful tool to remind potential customers why they came to your website in the first place, what they were looking at, and why they should come back.
With retargeting, users who come to your website and then leave without completing an action are shown your ads all across the internet wherever they go. That means that the people who are legitimately interested in what your business has to offer are constantly reminded about you and will likely complete an action on your website because they can’t forget about you.
Our brains are geared toward noticing things they’re familiar with because we already have a context for it. By reminding prospective buyers about your company over and over, you’ll stay top of mind until they decide they’re ready to buy.
Often, retargeting ads include discounts or other incentives to get people to return to your website and complete an action, like filling out a contact form for more information. This helps you create more opportunities for engagement, and ultimately, it can create a loyal customer who thinks of you first when they’re in the market for a new product.
Ready to find out how BakerWoodward can help your business get found locally? Contact us today!