Local Optimization

When a potential client searches for your services or products in their area, you want to be at the top of their local search results. So how can you make this happen? With Local Optimization!

What Is Local Optimization?

Local Optimization makes your business more visible to local searchers by ensuring that your business’s listing information is accurate and complete all across the internet, wherever business information can be found. The result is that search engines place more trust in your business as a local entity, making it more visible for people in your area who are looking for your goods or services.

How Does It Work?

When the internet contains an error or an incomplete listing for your business, that information gets passed on from a small data provider to a larger one, which sells that information to search engines - and if search engines find an error, they probably won’t trust you. That means lower search rankings and poor visibility to the people who are searching for what your business does.

On the other hand, when information about your business (such as location, phone number, etc.) is consistent across the internet, search engines trust you more and will reward you by placing you higher in local search rankings.

The level of trust a search engine has in your business depends on a variety of factors, including:

  • Online reviews
  • Consistency of business information across all online directories
  • Social media integration
  • The existence of local data on your site
  • Your location relative to the city center
  • The accuracy of your contact information
  • Appropriate business “categories”

With Local Optimization, you can show up higher in search results and manage the appearance of your business online. However, if you neglect to take control of your online presence, the data will be completed for you – often incorrectly. Incorrect data leads to decreased trust in your business, which affects your rankings and gets in the way of your business’s success.

Ready to find out how BakerWoodward can help your business get found locally? Contact us today!