Pay-Per-Click advertising (commonly known as PPC) puts ads in front of searchers when they are looking for information online. But instead of appearing with the organic (non-paid) search results, these ads show up first at the top of the page - meaning people are more likely to click on them first.
PPC is a powerful way to generate immediate traffic and conversions, and it can be the cornerstone of an aggressive, proactive digital marketing strategy.
One of the best things about PPC is that you only pay for it if someone clicks an ad. And usually, people only click an ad if they are genuinely interested in what it’s offering. So the bottom line is that with PPC, you’re paying for genuine, solid leads - you’re not paying to put an ad in front of a bunch of people who may or may not be interested.
The statistic that really shows the value of PPC is that for every $1 invested, a business can typically expect to make $2.
With a great Pay-Per-Click ad and a landing page that gives the client information and direction, you will see better conversions and attract more potential buyers.
To develop an effective Pay-Per-Click campaign, you need analytical skills, the ability to write engaging content, and an understanding of how your customers think. If you don’t set up your campaign correctly, you may be wasting a lot of money -- and that’s the last thing a company needs.
BakerWoodward can help your business set up an intentional PPC campaign that earns clicks from the right people, ultimately resulting in more conversions. Contact us today for more information!