With such a bewildering array of marketing options — digital and otherwise — we like to focus blog posts on actionable intel. Whether it’s a staff-written how-to or a link to somebody else’s smart idea, it’s news you can use in upping your marketing communications game.
July 28, 2020
Next time you’re struggling to generate business leads, try these helpful tips. It’s easier than you may think.
Generating new leads in the business-to-business (B2B) world can seem complicated, but it’s actually a lot easier than you think. Content marketing, social media advertising, SEO, and email marketing enable sales professionals to pique the decision maker’s interest, in turn generating new leads to help give your business the revenue boost it needs.
Here are four practical digital marketing tips to help you to snatch up those elusive leads.
88% of buyers research products and services before making their buying decision. Your marketing strategy needs to be able to capitalize on this research process through content marketing.
One of your first steps in lead generation should be producing content for your business. A recent report showed that 96% of B2B buyers desire content with greater input from creative thought leaders. It’s your job to fill this gap with your content.
Establish yourself and your brand as a thought leader in your industry, and communicate this expertise through your content marketing—things like blogs, tips, newsletters etc. Generate free, easy to download content that prospects can obtain from your website. Then use their contact information to keep feeding them more informative content.
You want to communicate why prospects can rely on you to solve their problems with your products or services. Expound upon how you can help them, and more, through your content marketing.
Meet your audience where they are on social media with advertisements. Research what social media platforms are most frequented by your audience, and start there. You may be surprised at what you find.
For example, Facebook isn’t just for older generations. A recent survey showed that around 84% of marketers are using Facebook to acquire leads and drive traffic to their businesses. Facebook Lead Ads is one of the most used features on the site. It allows contacts to submit their information with ease while providing a great user experience. Engage your audience with popular enticements such as “Limited Time Offer” or “Subscribe to Our Newsletter.”
Facebook, and paid ads in general, can boost the traffic to your website and help you obtain new customers.
One of the most vital long-term lead generation strategies is the effective use of organic search. Nowadays, prospects aren’t hesitant to click the “X” button on paid ads online. Who can blame them? You need to diversify your marketing efforts and optimize your site so prospects can hear it above the crowded noise of unsolicited ads online. You can do this by honing your website for SEO.
Become familiar with your target audience, then find out what they’re typing in the Google search box. Find the keywords they’re most commonly using. Once you’ve identified these, you can focus on adjusting your SEO to generate new business leads.
Not convinced? WordStream says that around 72% of consumers who did a local search visited a store within five miles of their location. In a mobile-dominated world, keep your website up to date with appropriate keywords, and keep customers coming in the door by using local SEO.
Contrary to what some people think, email marketing is still a great tool to use when trying to upsell existing clients or reach prospects.
Just like the rest of your marketing strategies, your emails need to be tailored to your audience’s needs and interests. Automation, a tool that constructs emails based on a few key aspects, is a popular method for email marketing and can keep your customer database satisfied.
Refine and revamp your content as you learn more about your customer—knowledge you can use to send them swirling straight down the sales funnel. To learn more about your customers, build add-ons on your website where they can fill out a submission form. Next, follow up with the customer over email where they can receive monthly newsletters, subscribe to your blog, etc.
The world of digital marketing can be complex to come to terms about. It’s difficult to navigate all the options on your own, but we can help your business meet its marketing needs. Reach out to us today—we’d love to help you grow your business.