Marshall Medical Centers is a two-hospital, community-owned healthcare system that provides comprehensive inpatient and outpatient services. They needed a social media strategy that would reach and engage more people. They also needed a more effective blog than their separate Wordpress platform, one that was integrated into the website to support SEO goals. BakerWoodward developed a comprehensive social media strategy incorporating Facebook, Twitter and a new blog, including a content calendar to optimize posts across all platforms. Working with Marshall Medical staff to develop useful, engaging content, the agency manages the overall process with excellent results. In just a few months Facebook reach grew by 300% and engagement on Facebook increased exponentially. Just one example: A Women’s Health Week campaign resulted in 2,000 blog views and reached 19,000 people on social media in the span of one week.