SharkBite Brand & Marketing Campaign

SharkBite® became the proverbial household name in plumbing and DIY circles. It’s one of those rare products that redefined an entire industry — through innovative push-to-connect technology, and world-class branding by Bakerwoodward. From the product name and logo to nationwide rollout at The Home Depot and other major plumbing retailers, SharkBite is a textbook example of smart marketing that resonates with customers throughout the supply chain.