With such a bewildering array of marketing options — digital and otherwise — we like to focus blog posts on actionable intel. Whether it’s a staff-written how-to or a link to somebody else’s smart idea, it’s news you can use in upping your marketing communications game.
March 12, 2021
Bringing outside creators into your content mix can alleviate the stress of staying top of mind and help you expand your network to build your brand.
Growing an audience and a brand requires a commitment to content creation, but it’s not always easy to do. For those moments when you hit a drought and content is hard to create, tap into curated content to fill the gaps. While this content may not be yours, that doesn’t mean your brand cannot benefit from it.
Posting for the sake of posting may seem consistent in the absence of organic content, but it will not gain the traction or engagement you need.
Before you post anything, whether organic or sourced, ask yourself, “Is it truly valuable to my viewer?”
What you need to help build a solid brand is a mix of quality content that resonates with your audience. Here are a few tips to consider when developing a mix of curated content.
Before you grab any outside content, it’s important to really understand what grabs your audience’s attention and performs the best for your brand. Look at your previous posts to see what got the most interaction and what attracted the most eyeballs to your page. Use that as a jumping point of inspiration as you look to other sources of content.
You may think that sharing outside content won’t feel as personal or authentic to your brand. However, if you take the opportunity to combine it with your own thoughts, it can be a powerful way to broaden your reach and potential social connection.
Include an insight you personally gained from the content or a personal review about it as you share it, and that will keep your audience engaged. It will feel more like peer-to-peer advice, and certain insights can even position you as a thought leader in your industry. You may even end up having your followers thank you!
While using curated content in your own space, it’s important to remember to give credit to its creator. Sharing other’s work can expand your professional network and show that you’re aware of what’s happening in your specific market or industry. So give generous credit to the creator you’re sharing with your audience!
There are a variety of ways to use curated content in the mix to your advantage. Not only can you choose different forms of media, but utilizing services that allow you to plan out posts in advance will streamline your efforts and ensure you have a scheduled drip of content ready to go. Just like any other part of your business, the more you can take advantage of services that save you energy or time, the better off you will be in running things in the day-to-day.
Whether you don’t have the time or this is a little more than you want to regularly deal with but have seen how this can bring value, we can help!
Our team enjoys the challenge of helping businesses define their audience and we do everything from integrating your social media platforms and automated posting into your website to the content creation itself.
Contact us to get started today, and rest easy knowing that your curated content is in good hands.